If you are planning on heading to a movie now that all of the unpacking is complete from your move to Knoxville, you will be interested to know that Regal Entertainment Group is revamping its customer loyalty program and is being launched in Knoxville first.

The old Regal Crown Club only offered special gifts, such as a free drink or popcorn, once customers reached a certain number of points. Now, Crown Club customers can put points they have accumulated towards a variety of things, such as tickets or merchandise sold online.

Chief marketing officer, Ken Thewes belives the revamped program will be a hit with Regal’s loyalty customers. “We are giving the customers more choices and enabling them to earn rewards more quickly,” he said. “Historically, they have been able to get free popcorn or drinks, but now we are partnering with studios and have an online store that offers then tons of movie swag, posters, T-shirts and things that our customers want.”

All My Sons Knoxville movers have learned that Knoxville has been chosen as the opening market for the new Regal Crown Club program because this is where Regal Entertainment Group is headquartered.

The Regal Crown Club currently has 14 million members in its program and plans to increase that number through the new improvements being made.

If you are a movie buff and recently made the move to Knoxville, you may want to consider becoming a part of the Regal Crown Club. From the looks of the upgraded loyalty program, you’ll be able to quickly earn points and save money at the box office.